Coaching

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Path to publication:

I coach aspiring non-fiction authors through the vital early stages of brainstorming and shaping ideas which can be transformed into proposals that publishers will want to read.

I explain the often opaque publishing ‘journey’ for first-time non-fiction authors hoping for a book deal. I offer my own insights and personal experience as an award-winning author of two books, who has worked within book publishing, and as a journalist and reviewer of books for newspapers and magazines.

I enjoy working with people from underrepresented backgrounds, those who’ve had a career outside of publishing and now have an idea for a book, those hoping to make the leap into a career as an author with their first non-fiction book, and journalists eager to make the transition to author.

An initial one-to-one session lasts an hour, will be tailored to meet your needs and we will meet on Skype or in person (in the London area. )

Getting your book into the hands of readers

Why put blood, sweat and tears into writing a book and then make no effort to get it into the hands of readers? Whether your publisher has assigned you a publicist or not, your own efforts and input will yield enormous benefit. I advise authors of non-fiction on ways to spread the word in the crucial run-up to book launch day, and in the weeks afterwards. This is an incredibly useful investment. I’ll provide you with ideas, resources, tips, and key insights. You’ll leave feeling empowered and more confident about maximising opportunities to get your book into the hands of readers. Sessions, conducted on Skype or in person (in the London area) last from an hour to 90 minutes.

For more information and rates: jini@jinireddy.co.uk.



Testimonials

“I first came across Jini at an online book event where her grounded and approachable nature really stuck a cord. I went on to read her second book ‘Wanderland' and felt a real connection with her engaging and truthful tone of voice. This prompted me to ask her if she would offer a one off phone mentoring session for a book idea I had. I am so glad I did. Jini is supportive and encourages you to be truthful in your writing (especially non-fiction narrative). She inspires you to see different angles for your book idea, many of which I hadn’t considered. This hour has definitely opened up my mind to how I might structure my book and also the important questions I need to ask myself when writing it.  I found her advice invaluable and cannot wait to work with her again in the future” - Sumayya Usmani, author and food educator, Glasgow, Scotland.

"As an entrepreneur in the travel sector at the time of Coronavirus, my 2 x 1h sessions with Jini were just what I needed to boost my flagging motivation and to give me some optimism at this difficult time. The media contacts that she has passed on to me out of her not so little black book are absolute gold and the personal introductions that she has already made are invaluable. Her expert assistance in helping me niche down on my USPs and her guidance on the best way to pitch ideas to the press were also great takeouts from our sessions. But above all else it has been an absolute pleasure to connect with Jini who I feel is very much a kindred spirit in this crazy world. You really can't put a price on such things!"
– Penny Walker, founder, Adventure Creators

“Jini has a wealth of industry knowledge and writing experience. The bespoke tutorial was pitched well to meet my requirements and there was real added value in being able to meet and discuss my queries in person. Her warm nature made me feel instantly at ease and throughout our discussion she provided tailored advice. It was an insightful session into the industry highs and challenges and I came away stocked with lots of tips and ideas to work with and develop.”
– Janita Chooramun 

“Jini has brainstormed lots of ideas to get my "Inner Leadership - Outer Change" work into the media and to make connections more widely. She's given bags of great practical suggestions, helped me to formulate and pitch ideas (which has been empowering!) and has offered lots of reassurance around the whole process.  She is warm, encouraging and has been super helpful in all sorts of ways. She also ‘gets’ both mainstream and more alternative perspectives.  I highly recommend her - working with her would be a brilliant investment to get your work out more widely into the world.”
Debbie Warrener